The Future of Fashion

Fashion is the fastest and trendiest way to showcase individual expression and the current pop culture. There are two major places where seasonal fashion trends begin: the streets and the runways. Predicting fast-paced trends born from the streets may be challenging, but street fashion is the most accurate "trend report” that previews the runaways around six months before the actual season begins. Over the past month, luxury brands and ready-to-wear designers have offered previews to consumers of the SS24, or the Spring Summer 2024, for fashion trends during New York and Paris Fashion Week. For those who want to spend this fall more stylish than anyone else, here are the SS24 fall fashion show analyses by the most prominent brands and predicted trends based on these collections.

The biggest theme seen in the Gucci collection is "simple luxury," which focuses on simplicity and faithfulness to the basics. This collection impressed critics despite lacking colorful or lavish designs, which Gucci is known for. The outfits were stylish, classy, and simple, and designers instilled personality and vitality by matching unique shoes and accessories or unbuttoning shirts.

The standout trend in the Louis Vuitton Collection was the utilization of the midriff. The outfits were refined with oversized jackets, high-waisted pants, and a belt to emphasize the models’ waistline and silhouette. Using pants and belts to draw attention to the waistline was also a significant design that caught the eyes of critics at the Prada Collection in Milan.

In Italy, the Versace Collection was heavily inspired by the late 60s, with bold white frames, short sleeveless dresses, and knee-high boots, pursuing minimal decoration while keeping up the classy aesthetic. 

Last but not least, Balenciaga's campaign attracted attention not only because it featured the executive director Demna’s mother but also because it elevated the trending monochrome look with what Demna called “rough, not polished” designs. These looks resembled Balenciaga’s former iconic, autonomous color scheme. Balenciaga also utilized upcycled materials like vintage pieces or deadstock leather spliced together.

Brown and black were the prominent color palettes of many collections, but unique and vibrant colors were often used to catch the viewers’ eye. For example, the Ferragamo Collection showcased red as the primary color for many of the looks. Every imaginable type of red appeared throughout the collection, with bright, vivid red at the center of the collection. 

On the other hand, brands like Isabel Marant and Alexander McQueen highlighted shades of red with less chromaticity, similar to burgundy or wine. The Moschino Collection, in contrast, introduced black as their primary color in the form of classical designs, showing a more unique side to styles that have walked the runway for years. These blacks were neither chic nor minimal but more of a gothic kind that even gave unconventional vibes. Its collections are in good harmony with the quiet luxury trend, characterized by the basic black collar and classical style of the designs.

Although each brand expresses its individuality and identity in a unique way, analyzing the overall fashion weeks could predict the common trend of the upcoming seasons. Comfortable and trendy oversized looks will be a common trend, and classic attires like knitwear, jackets, padding, and coats will appear through layering. In addition to the color of gothic black, bold colors such as red, green, and yellow will also be used to give vitality and fun to fashion. In addition, various materials and unique patterns will help emphasize one's personal sense of style and identity. Predicting the styles for the upcoming season through fashion week is indeed entertaining, but let’s not confine our fashion senses to the trends!