In Her Lover Era: The Budding Relationship Between Taylor Swift and Travis Kelce

Something wonderfully peculiar is happening this football season: our Miss Americana has found a new Heartbreak Prince. Football fans, Swifties, and all those in between are coming together in the name of a sweet new relationship between Travis Kelce and Taylor Swift. Kelce, number 87 for the Kansas City Chiefs, is a two-time Super Bowl winner and widely acknowledged tight end. Swift, who needs no introduction, is a 12-time Grammy-winning pop singer, storming the charts with every album she releases. With such a super-couple appearing seemingly out of the blue, it is no wonder why social media and news outlets are buzzing with the news of this wholesome pairing. 

The effects of this new relationship can even be seen from a statistical standpoint with Travis Kelce jerseys, specifically in women and youth sizes, selling left and right. At the Bears vs. Chiefs game on September 24, when Swift made her first public appearance with Kelce’s mother, the game experienced a 63% viewership jump of? women. This relationship brings attention to the power of global artistic superstars like Taylor Swift and how they can affect the world from outside the studio. 

With many hoping to glimpse the cute couple in action, fans feed into the frenzy by buying merchandise and tuning in to Sunday football on ESPN. This Swiftie spending spree isn’t uncommon for fans to partake in, as we have seen Taylor Swift cause significant financial effects before. In fact, it is estimated that Swift has the power to generate almost five billion dollars for local economies through her fan’s consumption in relation to The Era’s Tour, just in the U.S. alone. 

Money is not the only thing that speaks, though, because globally known artists have also been credited for having a large grasp on the social climate of the modern world and pop culture within it. Take Swift again, who has reinvented herself with every passing album she has released. In Lover, Swift’s seventh album, she took a stand to support the passing of the Equality Act, creating a petition that she then promoted in the music video for “You Need to Calm Down,” which amassed more than 300 million views. By doing this, she got more than 850,000 signatures on her petition to date, more than eight times the signatures needed for a response to be required from the White House. But this artist has also paved the way for activism in other parts of her Lover album and in each of her eras, speaking on gender equality, the pressure of fame, mental health, and many other topics important to people across the globe. Her actions and the response that followed proved Swift’s fame could be used for good, influencing the world around her, both through and outside her music career. 

Whether it be starting a Heinz condiment frenzy, causing the internet to sell out a jersey, speaking out on a socially debated topic, or even just dating a new person, the star power these globally famous artists have is nothing to laugh at. More than anything, we hope that Swift has finally found the one she can marry with paper rings.